Agency: BBDO, NYC | Client: Bacardi | Art Direction: Cesar Finamori and Danilo Boer
Illustration: Black Madre Atelier | Lettering and Ornamentation: Kevin Cantrell Studio
The Golden Age Aged Well
Make no mistake, this is the original Havana Club Rum Recipe, Brought of Cuba during the revolution by the very family that created it. Now, this many years later, how the world has changed. But not the Rum. It was legendary then. Wait until you taste it now.
The Glitz, the romance, the razz and matazz of the Golden Age of Cuba. If only someone had bottled it. Lucky for us, they did.”
Kevin Cantrell Studio has produced an opulent campaign with custom lettering & ornamentation as regal as the product itself. KCS created a toolbox of opulent and versatile ornamentation components for an ongoing campaign, as well as one-off ads so rich in detail as to be impossible to replicate.
Firstly, Black Madre Atelier has received professional photos selected by the agency. They started doing a general mood for the main composition and after that we improved the illustrations’ details, step by step, bringing brightness and contrast for every single part of the characters. After that they drew a huge number of lines, crossing them each other to show up the shapes’ volume.
